Though my rodeo clowning career never panned out I didn't let that stop me from working in the rodeo industry. In fact, instead of giving up I looked for new ways of working in the industry.
And that opportunity presented itself in 2000 when I was hired to edit a equine publication that included a rodeo section. Through this opportunity I was afforded the opportunity to cover portions of the Wrangler National Finals, as well as many other rodeos and finals over multiple years, and meet some of the most knowledgeable individuals in the industry.
In late 2006 my next opportunity presented itself when legendary IPRA rodeo producer Bruce Lehrke hired me as his Circuit Manager. As part of this I learned the front of house operations as well as the importance of building relationships with building personnel, sponsors and media outlets. Moreover, I gained a better understanding that rodeo was more than a sport it was a true entertainment experience.
Since closure of Longhorn Rodeo I have continued to work in the industry working with Bobby Rowe where I helped increase attendance in Salem, Virginia. Additionally, I worked other rodeos where I've been involved with establishing VIP programs for fans as well as established social media visibility.
· Oversee and develop media relations and public relations strategies
· Help design social media projects
· Assist in or oversee frontend operations
· Work with procuring sponsorship or helping to establish community-oriented programs to get more bang for your sponsors
· VIP programs for patrons